In 2026, the conspiracy theory that football only exists to sell food got wildly out of hand. All fueled by a new restaurant in the Uber Eats app. Not for poke bowls or burrito bowls, but for users to build their own Super Bowl.

Every ingredient chosen unlocked new evidence, celebrity cameos and new scenes. The restaurant served up over 1,000 bespoke commercials to order.

In addition, each film created unlocked a new deal, and passive viewing became active ordering. This year’s Super Bowl became our best ever sales day and reframed what a food delivery app can actually deliver.