Everyone loves playing with boobs, especially when it's for a good cause. For breast cancer awareness month, we filled our lobby with giant boob balloons and encouraged passersby to come play with ours as a reminder to check theirs.
Featured in AdWeek, Elite Daily, Shape Magazine, The Drum, and many others. The installation surged through social media, as thousands of people used the hashtag #CheckYoSelf and our custom SnapChat filter. All the money raised was donated to Juliana Rancic's foundation, FAB-U-WISH.