We launched this powerful video on Women In Engineering Day to highlight how far female engineers have come since 1919, and force us to confront how far we still have to go.
The work generated a lively conversation online, which helped shed light on the importance of increasing the number women in STEM. Featured in: Curiosity.com, The Society of Women Engineers, Diversityinc.com and Techandgeek.com.
Athena Awards: Film winner
ACD/CW: Nick Stoner ACD/AD: Nick Howard
The Museum of Contemporary Art needed a jolt. So for its first refresh in twenty years, we created a campaign that was just as provocative, playful and visceral as the art in the museum.
Introducing: Made You Look
Not only did we get people to look (museum visits up 53%), but we got them to look again (243% increase in social posts) and again (2 million campaign views). …All of this in just the first 2.5 months.
None of it would’ve been possible without: Kevin Grady, Nok Sangdee and John Potter.
Now that Hefty's party cups are crack resistant, it gives everyone permission to party even harder. These suburban moms released their inner party animals in a way that was let's just say, totes #cray and literally on fleek.
The campaign was featured on: Adweek as Ad of the Day, Fortune, HuffPo, Creative Ham, Fast CoCreate, Creativity, The Drum and many others. The spots gained over a million views in just one week and have racked up over 200 million views to date.
Awards: Mashies, Webbys, Shortys, Digiday, IAC and Fab.
To save people from the onslaught of candidates' insult-slinging, Hefty did what it does best and 'trashed' political ads. For five days leading up to the 2016 presidential election we ran banner ads on major news sites, including a CNN homepage takeover, and six second pre-roll ads geo-targeted to swing states.
The move was welcomed and applauded by people who were sick and tired of all the trash-talking, animosity and volatility that the election created.
CMO.com recognized the work as one of its Top Ten Brand Moments of 2016.
Reinvigorating the HEFTY! HEFTY! HEFTY! chant after 30 years is no small feat. Add John Cena and Rob Schneider to the mix, and you have a hilarious campaign that brought awareness of a new product launch to millions of excited consumers.
...And how can you go wrong flexing pecs?
AdWeek, Forbes, MediaPost, AdAge, Fast Company and many others featured the campaign, which had over 8 million views in just one week. The positive social chatter from fans has been incredible too. HEFTY! HEFTY! HEFTY!
A visually stunning and integrated campaign that included over 200 recipes, 16 seasonal tables and most impressively: The World's First Instagram Cookbook.
The cookbook featured beautiful table tops that were seamlessly stitched together to create one long Endless Table. Within each image was a subaccount that allowed users to deep dive into the dish and find step by step instructions on how to make it.
Awards: One Show, Art Directors Club, AICP, Webbys and Shortys.
Would Reynolds Wrap, a 70 year old brand, really change their name to Rizzo Wrap in honor of World Series Champ, Anthony Rizzo? On April 1st, Rizzo claimed so in a press conference. News outlets quickly picked up the story and Cubs fans ignited the internet, desperate to get their hands on a box. Many were skeptical it all may be an April Fool's joke, but on April 2nd the brand confirmed this was in fact real and available for purchase Summer 2017.
Aside from the press conference, we got Rizzo to show off his cooking chops with Reynolds Wrap in a fun series of recipe videos.
For Breast Cancer Awareness month, we wanted to inspire action. Our passion for the cause led us to create the Havas Peep Show, an installation designed to stop people in their tracks. We also vowed to donate $1 to breast cancer research every time #HavasPeepShow was used.
Peep Show buzz was dynamic, traveling beyond the boarders of Chicago and gaining international attention. In just two weeks we raised over 18K, thanks to people using the hashtag on social media.
Awards: IAC and Shortys
Funding in education has always been a hot topic. So when it came time to promote their participation in the Box Tops program, Hefty unveiled a provocative campaign, highlighting the real issues many schools face. Broaching this topic in a tongue and cheek way helped raise awareness and spur a larger conversation.
Awards: IAC, Webbys and Shortys
The DISH anywhere app keeps fans so connected to their teams, it's like being back in college.
And who would want to return to college more than anyone? College all-stars who flopped in the pros. The campaign features Matt Leinart, Heath Shuler, Brian Bosworth and Jamarcus Russell poking a little fun at themselves all in the name of their glory days. Featured on USA Today, Bleacher Report, CBS Sports, Yahoo! Sports and many others.
I lead the Moen pitch, which won us both the above the line and digital business.
Our first produced campaign for the brand, Buy It For, centers around the emotions and experiences of real life- and highlights the rawness of its imperfection, beauty and unexpected humor.
Everyone loves playing with boobs, especially when it's for a good cause. For breast cancer awareness month, we filled our lobby with giant boob balloons and encouraged passersby to come play with ours as a reminder to check theirs.
Featured in AdWeek, Elite Daily, Shape Magazine, The Drum, and many others. The installation surged through social media, as thousands of people used the hashtag #CheckYoSelf and our custom SnapChat filter. All the money raised was donated to Juliana Rancic's foundation, FAB-U-WISH.
Sauza wanted to raise awareness among women as the best tequila for margaritas. We created a campaign that played into female fantasies and got a lot of ladies all hot and bothered.
AdWeek recognized it as one of YouTube's 20 most watched ads of 2012. The entire campaign has over 15 million views.
Valspar was looking to continue their tradition of beautiful work and evolve their advertising with a new creative campaign. I worked on this iteration, Colors of Life, and helped create TV, print and digital executions.
Reynolds Wrap was looking to target a younger, digitally savvy audience with some fun summer content. We teamed up with HelloDenizen to make Tiny Hamster BBQ, an online video showcasing a gaggle of furry friends feasting on mini meals and enjoying some fun in the sun.
The video took the internet by storm- gaining over 2.5 million views within just two days and being shared well over 44K times on Facebook and 2.8K on Twitter.
Tiny Hamster BBQ was picked up by hundreds of media outlets including: Huffington Post, Buzzfeed, People, PopSugar, and Mashable.
EFFEN wanted to celebrate the one thing inherent in its DNA: design. So we created campaign highlighting innovative designers and tapped into their existing social networks to expand the brand’s exposure among their followers.
In addition, each designer created EFFEN inspired pieces that were featured in our advertising.
Hefty Slider Bags wanted to make splash in the social space, but didn't have a lot of money to do so. We created a fun, breakthrough campaign, Be Sure It's Secure, that shot engagement sky high. It was all made possible thanks to some cool miniature props and the awesomeness of stop motion.
Awards: Mashies, Tempo, OMMA and W3
Sauza wanted to capitalize on the huge success of 2012's Make it with a Fireman campaign.
For 2013 we kept the momentum going with a hot, impossibly perfect, lifeguard.
Now that Hefty's Ultimate party cups are crack resistant, it gives everyone permission to party even harder.
Knowing that we had to target moms with kids, the assignment could've turned out pretty boring. But after all, it's a party cup... so we decided to torture test it in the best way possible.
DISH wanted an entirely new campaign for 2014, advertising all the cool features of their Hopper DVR. The brand already had equity in a kangaroo, so we took it one step further.
We created a sassy, witty and no BS character, voiced by the hilarious Rebel Wilson.
Reynolds wanted to breakthrough the clutter of holiday advertising. We created a character, Pepper Parchment, who heroically saves a batch of raw dough and successfully averts a cookie disaster.
The whimsical spot was just as creative as persuasive. AdAge rated it the #2 most effective holiday ad.
Hefty wanted to promote its partnership with Box Tops for Education and encourage moms to clip Box Tops for their schools.
Although Box Tops can be used for great things like new gym equipment and musical instruments, these spots humorously show that sometimes that isn't as awesome as it sounds.
The campaign's success has bolstered Hefty's positioning as a brand Moms love and fueled sales. To date, Hefty has donated over 3.5 million dollars to the Box Tops program.
To generate excitement around the launch of Cool Whip aerosol we created a simple print campaign built around the truth of indulgence. And in this case, the kind that can only come from the amazingness of finally having Cool Whip in a can.
Pucker Vodka burst onto the scene in 2011. I was responsible for launching the brand and creating 3 years of campaign evolutions that included TV, print, digital, in-store, social and celebrity partnerships.
For this evolution, we focused on PV's bold audacity and vibrant attitude, with a little help from super group Icona Pop.