For Breast Cancer Awareness month, we wanted to inspire action. Our passion for the cause led us to create the Havas Peep Show, an installation designed to stop people in their tracks. We also vowed to donate $1 to breast cancer research every time #HavasPeepShow was used.
Peep Show buzz was dynamic, traveling beyond the boarders of Chicago and gaining international attention. In just two weeks we raised over 18K, thanks to people using the hashtag on social media.
Awards: IAC and Shortys