Now that Hefty's party cups are crack resistant, it gives everyone permission to party even harder. These suburban moms released their inner party animals in a way that was let's just say, totes #cray and literally on fleek.

The campaign was featured on: Adweek as Ad of the Day, Fortune, HuffPo, Creative Ham, Fast CoCreate, Creativity, The Drum and many others. The spots gained millions of views in just one week and have racked up over 200 million views to date.

Awards: Webbys, Shortys, Mashies, Digiday, IAC and more.