Reinvigorating the HEFTY! HEFTY! HEFTY! chant after 30 years is no small feat. Add John Cena and Rob Schneider to the mix, and you have a hilarious campaign that brought awareness of a new product launch to millions of excited consumers.
...And how can you go wrong flexing pecs?
AdWeek, Forbes, MediaPost, AdAge, Fast Company and many others featured the campaign, which had over 8 million views in just one week. The positive social chatter from fans has been incredible too. HEFTY! HEFTY! HEFTY!