The Museum of Contemporary Art needed a jolt. So for its first refresh in twenty years, we created a campaign that was just as provocative, playful and visceral as the art in the museum.
Introducing: Made You Look
Not only did we get people to look (museum visits up 53%), but we got them to look again (243% increase in social posts) and again (2 million campaign views). …All of this in just the first 2.5 months.
None of it would’ve been possible without: Kevin Grady, Nok Sangdee and John Potter.