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École Weinstein / Executive Creative Director

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REYNOLDS - Rizzo Wrap

Would Reynolds Wrap, a 70 year old brand, really change their name to Rizzo Wrap in honor of World Series Champ, Anthony Rizzo? On April 1st, Rizzo claimed so in a press conference. News outlets quickly picked up the story and Cubs fans ignited the internet, desperate to get their hands on a box. Many were skeptical it was an April Fool's joke, but on April 2nd the brand confirmed it was real and available for purchase.

Aside from the press conference, we got Rizzo to show off his cooking chops in a fun series of recipe videos.

Featured in: The Chicago Tribune, CBSSports.com, YahooSports.com, Bleacher Nation, The Drum and Adweek. 

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