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École Weinstein / Executive Creative Director

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REYNOLDS - Tiny Hamster BBQ

Reynolds Wrap wanted to target a younger, digitally-savvy audience with some fun summer content. We teamed up with HelloDenizen to make Tiny Hamster BBQ, an online video showcasing a gaggle of furry friends feasting on mini meals and enjoying some fun in the sun.

The video took the internet by storm- gaining over 2.5 million views within just two days and being shared well over 44K times on Facebook and 2.8K on Twitter.  

Tiny Hamster BBQ was picked up by hundreds of media outlets including: Huffington Post, Buzzfeed, People, PopSugar, and Mashable.

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