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École Weinstein / Executive Creative Director

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SAUZA TEQUILA - Fireman

Sauza wanted to raise awareness among women as the best tequila for margaritas. We created a campaign that played into female fantasies and got a lot of ladies all hot and bothered. 

Make it with a Fireman was a viral sensation, garnering over a million views in just 24 hours.

Featured in: The Huffington Post, Buzzfeed, Jezebel, The Sun and Archive magazine.

Adweek recognized it as one of YouTube's 20 most watched ads of 2012. 

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Call the Fireman
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Moblie Firetruck Tour

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