Sauza wanted to raise awareness among women as the best tequila for margaritas. We created a campaign that played into female fantasies and got a lot of ladies all hot and bothered.
Make it with a Fireman was a viral sensation, garnering over a million views in just 24 hours.
Featured in: The Huffington Post, Buzzfeed, Jezebel, The Sun and Archive magazine.
Adweek recognized it as one of YouTube's 20 most watched ads of 2012.