Was the sport of football invented to sell food?

Matthew McConaughey and a slew of other fans seem to think so.

The launch spot laid the foundation for the conspiracy and throughout the season we uncovered hundreds of connections between football and food, cleverly turning the NFL into one giant ad for Uber Eats.

Awards: Cannes, One Show, D&AD, Clios, Webbys, Shots, AICP and more.