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École Weinstein / Executive Creative Director

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UBER EATS - Horror Codes

Most people don't think of candy when they think of Uber Eats. We needed a breakthrough Halloween idea that would change that.

Introducing Horror Codes: an integrated campaign that turned famous lines from the most iconic horror movies into Uber Eats promo codes.

Know the quotes from Scream, Silence of the Lambs, IT, Child’s Play, A Nightmare on Elm Street, Saw, The Exorcist - Get 60% off candy.

Awards: Cannes Lions, ADC, One Show, Effies

Work coming soon…

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